MESA, Ariz. – June 4, 2026 – Arizona Athletic Grounds announced today a new partnership with PHX, a first-of-its-kind multi-functional beverage that combines elite hydration, natural energy, and essential vitamins in a single drink. The partnership reinforces the Grounds' ongoing commitment to elevating the experience of athletes, families, and visitors across its 280-acre campus.

Founded by Daniel Blake and produced by One 11 Brands, PHX delivers 700 mg of electrolytes, 200 mg of natural energy, and 100% daily value of eight essential vitamins with zero sugar — giving athletes a functional alternative to traditional sports and energy drinks. The brand is also backed by entrepreneur and Barstool Sports founder Dave Portnoy.

"Athletes today want more out of what they're drinking — hydration, clean energy, and daily nutrition all in one. PHX delivers exactly that, and we're excited to bring it to the millions of athletes and families who come through Arizona Athletic Grounds every year," said Mike Muraco, Vice President of Business Development of Arizona Athletic Grounds. "Partnering with a brand that shares our commitment to performance and community is a perfect fit."

As part of the collaboration, PHX will engage athletes, families, and visitors through a mix of on-site visibility, food and beverage integration, sampling opportunities, promotional distribution, and digital and media amplification across the AAG campus.

Arizona Athletic Grounds' partnership model is built around customized brand alignment, not static sponsorship placements, allowing brands to engage consumers in high-traffic, high-frequency environments throughout the year.

"We developed PHX to support active lifestyles and the everyday drive to push through challenges. Arizona is already one of our strongest markets, reflecting how deeply people here connect with our story," said Daniel Blake, Founder and General Manager of One 11 Brands. "By bringing PHX to Arizona Athletic Grounds, we can support the community with a better-for-you beverage that fuels performance and perseverance on and off the field."

For PHX, the partnership represents an opportunity to build awareness in front of a highly engaged audience of families, athletes, teams, and event attendees while integrating into one of the most dynamic sports and entertainment environments in the Southwest.

PHX is now available throughout Arizona Athletic Grounds.

Arizona Athletic Grounds is one of the largest and most active sports and events destinations in the United States, serving nearly 3 million visitors annually. Located in Mesa, Arizona, the campus hosts a wide range of youth, amateur, and professional events, providing a scalable platform for competition, community, and growth.  AAG continues to expand its integrated sports ecosystem through strategic partnerships focused on athlete performance, wellness, entertainment, and community engagement.  For more information visit www.azgrounds.com.

PHX is a first-of-its-kind hydration energy drink that combines elite hydration, natural energy, and 100% daily value of eight essential vitamins in a single zero-sugar beverage. Available Blueberry Lemonade, Watermelon Lime, Lemon Lime, Peach, Orange, Wild Berry, and Pineapple, PHX is produced by One 11 Brands and founded by Daniel Blake and is designed for athletes and active consumers who refuse to choose between hydration and energy. A PHX protein line is also on the way. For more information, visit drinkphx.com.

AAG

Jorge Reyes

Arizona Athletic Grounds

jreyes@Azgrounds.com, (623) 734-0060

PHX

McKinley Stephens

One 11 Brands

McKinley.stephens@one11brands.com, (314) 283-1134