Sponsorship 10/7/2025 9:00:00 AM

AAG Announces Partnership with Crescent Crown Distributing

Crescent Crown is a Premier Partner of the Grounds

October 7, 2025 - Arizona Athletic Grounds announced a one-year partnership with Crescent Crown Distributing and several of their suppliers, including Coors Light by Molson Coors, Modelo Especial by Constellation Brands, White Claw by Mark Anthony Brands, San Tan Brewing and Athletic Brewing. The partnership establishes Crescent Crown as a premier partner of the 275-acre complex.

"We're honored to announce this partnership with Crescent Crown, a respected and well-established company in the Valley and nationally," said Meg Stevens, President of Arizona Athletic Grounds. "When identifying potential partners in the Valley, our top priority is building relationships that are mutually beneficial. We're excited to have the opportunity to collaborate with Crescent Crown and their suppliers, and especially proud to rebuild a relationship that had been lost and is now grounded in trust and a shared vision for the future."

One of the largest beverage distributors in the United States, Crescent Crown is known for its expansive distribution network and outstanding service. They are guided by their core tenets including employees, customer service, technology, efficiency, a strong portfolio of brands and enthusiasm, aptly named "Perfect Six Pack".

"We are thrilled to embark on this new partnership with Arizona Athletic Grounds. This collaboration presents an incredible opportunity for us to expand our reach and strengthen our presence in the community. We are excited to work together to bring exceptional experiences to the visitors of this premier facility. Our team is committed to delivering the highest quality service and products, and we look forward to a successful and mutually beneficial partnership" said Krissy Hansen, Director of Marketing at Crescent Crown Distributing.

The partnership includes branding on AAG's expansive network of digital screens as well as several bars and portable beverage stations located around the facility.

About Arizona Athletic Grounds
AAG is one of the largest youth-oriented sports and entertainment facilities in North America. The Mesa, Arizona facility serves millions of visitors per year, providing athletic and special events programming. The website, www.azgrounds.com/@azgrounds are the landing pages for information. For additional information on rentals, sponsorship or event programming at AAG, please reach out to the AAG team at info@azgrounds.com.

About Crescent Crown Distributing
Crescent Crown Distributing is a total beverage wholesaler known for its powerful portfolio of brands and excellence in wholesaler services. The company sells and delivers over 40 million cases of beverages annually, in Arizona and Louisiana. Crescent Crown Distributing prides itself on its strong relationships with suppliers and retailers with a dedication to quality and service. For additional information on Crescent Crown please reach out to the team at info@crescentcrown.com or visit our website www.crescentcrown.com.

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