Sponsorship 6/23/2025 5:38:00 PM

Arizona Athletic Grounds Names Official Water Partner

JUNE 23, 2025 – Plus Brand is pleased to announce that Agua Plus alkaline water will now be the official water of Arizona Athletic Grounds in Mesa, Arizona. The massive 280 acre facility is one of the largest youth sports and entertainment complexes in North America and is a go-to destination for training, tournaments, leagues, camps, concerts, conferences, festivals and more.

As a central hub for sports and entertainment in the Greater Phoenix area and the broader United States, Arizona Athletic Grounds currently sees over 2.4 million visitors annually, with that number growing as fast as their recurring bookings. In the last quarter alone, the Grounds have hosted events by Nike EYBL, Major League Pickleball, and USA Basketball. The summer calendar is already packed full of sporting events, championships, car and sneaker shows and even a summer nights entertainment series with food trucks, country music and line dancing. With over 475,000 square feet of indoor fieldhouse and event space, along with several food and beverage options, there is always something happening for everyone.

"Excitement seems like almost a dull word in light of how we feel about this latest Agua Plus partnership" said Plus Brand Co-Founder and Chief Operating Officer Adam Gauer. "We have had the opportunity to work closely with the team over at Arizona Athletic Grounds through the Phoenix stop of the Major League Pickleball season which was hosted there. I don't say this often, but this is a facility that must be seen in person to truly comprehend the scale of what they are accomplishing over there in Mesa. It is a Mecca of youth sports; all sports really. Athletes, families and fans travel from all across the country to participate in every type of sporting event at this facility. While on site, the majority of people will do what we all do: take their phones out and post content from their event to social media. Thanks to this partnership, much of that content will naturally and organically feature Agua Plus branding and products. We are incredibly proud that Agua Plus will have a prominent presence on the grounds, on social media and in homes as well through the AAG collaboration with the NBC Sports streaming service SportsEngine Play."

The exclusive partnership will see Agua Plus as the only water sold throughout Arizona Athletic Grounds owned and operated food and beverage services, including vending machines found throughout the indoor and outdoor spaces. Visitors to the Grounds won't have to look far to find Agua Plus premium alkaline hydration no matter where they are across the expansive 280 acres. Nowhere is adequate hydration more important than at a facility with athletes pushing themselves to the limits in the Arizona heat. Agua Plus branding will be prominently displayed throughout the entire facility which includes all facility TVs, the marquee digital billboards near prominent intersections, LED signage on all digital scoreboards in the Basketball Center, presenting partner of the Championship Pickleball Court and throughout the main food hall between the basketball and volleyball courts where athletes come to relax and refuel. The 'Agua Plus only' vending machines will also double as prominent billboards throughout the property while social media collaborations with the AAG Instagram page will create constant social buzz.

"Ensuring high-quality hydration for both athletes and spectators is essential in our environment, and having the right partner makes all the difference," said Meg Stevens, President of Arizona Athletic Grounds. "Arizona Athletic Grounds is a world-class destination, and we are always seeking world-class partners. We found that in Agua Plus, whose commitment to continuous improvement mirrors our own. We're excited to grow and achieve success together."

Arizona Athletic Grounds is built to be a full service sports/entertainment/lifestyle complex where families and fans can enjoy their time spent on site. Beyond the 24 multi-purpose fields, 50 indoor volleyball courts, 41 pickleball courts, 16 basketball courts, 12 beach volleyball courts, 8 baseball/softball diamonds, cheer gym, dance studio and gymnastics center, there are incredible lounge areas, restaurants and outdoor spaces that create an enjoyable environment for everyone who visits the site. It is rapidly becoming a cultural hub that hosts a wide variety of entertainment for everyone, as well as providing a great environment for corporate team building events and festival events.

Plus Brand Founder and CEO Chad Willis added the following when asked about the new partnership: "It's a perfect fit. Arizona Athletic Grounds produces the exact scenarios where Agua Plus and All-Scratch!® technology shine. A clean and simple product that leverages the benefits of Pink Mineral Sea Salt for hydration so that kids can stay away from all these sugary products with all kinds of harmful dyes and chemicals. Add in the unique benefit of being the only mass produced beverage offering a sustainable solution to bottle confusion with our scratch technology and you have a recipe for success. All-Scratch!® works because scratching it is fun, so people actually use it as a result! This partnership demonstrates AAG's commitment to waste reduction and the health of their customers as well as the Agua Plus commitment to constantly build awareness of our brand and products on behalf of our valued retail and wholesale partners."

If you are a retailer that would like to carry Agua Plus, please feel free to email info@plusbrand.com in order to be connected with the distribution team. Plus Brand is committed to supporting retail and wholesale customers with localized marketing and national brand awareness campaigns to build demand within the regions served.

About Arizona Athletic Grounds
AAG is one of the largest youth-oriented sports and entertainment facilities in North America. The Mesa, Arizona facility serves millions of visitors per year, providing athletic and special events programming. The website, www.azgrounds.com/@azgrounds are the landing pages for information. For additional information on rentals, sponsorship or event programming at AAG, please reach out to the AAG team at info@azgrounds.com

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